We're on a journey fuelled by Red Bull, passion and vision for a world where every product has its own unique and authentic story, verified by our digital labels. This isn't just a business to us but a personal mission to bring information, transparency and trust into the marketplace.
As we navigate the ups and downs of startup life, we’re committed to sharing every step with you. From our initial ideas to the development of our platform, we’ll give you a front-row seat to the challenges, breakthroughs, and moments of inspiration that define our path.
We also believe in the power of blockchain not just as a tool, but as a story worth telling. We’re here to demystify this technology, making it accessible and understandable, and showing how it can change the way we trust the products we love.
Join us on this adventure, learn with us, and help us build a community that values authenticity above all.
"The total trade in fakes is estimated at around $4.5 trillion, and fake luxury merchandise accounts for 60% to 70% of that amount." - Harvard Business Review
With the global trade in counterfeit goods reaching these levels, the appeal of knock-offs is undeniable.
Curious about how easy it was to snag such fakes, I embarked on an online adventure to the internet underworld and quickly discovered suppliers selling everything from Alexandra McQueen shoes to the latest RayBan sunglasses on well-known e-commerce platforms.
The process was disarmingly simple, from customisation offers to the delivery of an almost indistinguishable product complete with a proof of purchase.
Don't worry, this wasn't just a shopping spree for me; but also realisation that with the uncanny resemblance to genuine products, and the attractive price point if companies want to limit the effectiveness of this industry its not in competing with quality or price but in providing unmistakable value through product ownership.
Here's how our approach changes the game:
Unforgeable Products: Each product is mirrored on the blockchain and linked to a unique QR code. This digital certificate is immutable and publicly available making it impossible to forge. The magic of blockchain means every certificate belongs to a specific, unalterable contract, ensuring authenticity directly from the source.
Uncopyable QR Codes: What about QR code duplication? Well, our system ties digital ownership to the physical product. A copied QR code is useless without verified ownership in our database, maintaining the integrity of genuine articles.
Our strategy doesn't aim to eradicate counterfeits but to diminish their appeal by showing the value of owning the real deal. Coupled with loyalty programs as mentioned, we not only validate authenticity but also encourage a lasting bond with your customers, making genuine products the coveted choice.
Whats one of the main human needs, well its food and water. Ok, what's another essential need, it's the need to feel special.
Here are some of the ways business have been able to pass this feeling onto their customers and build their community through us.
Exclusive Content: Meet Jim. He's just bought a pair of sneakers with our a Dome Label. Intrigued, he scans it and receives a personal message from the designer:
"The inspiration for this shoe stemmed from my love for urban exploration. Just like the vibrant streets of Tokyo ignited my creativity, I hope these sneakers inspire your adventures. Enjoy the journey!" - Chris
This personal touch makes Jim not just a customer, but a part of the shoe's story.
Early Access (The VIP Treatment): Jim's now a fan. One day, he gets a notification about an upcoming sneaker drop. Thanks to his loyalty he gets to avoid paying a 50% premium on Ebay, as he's granted early access to the latest shoes before they sell out.
Limited Releases (The Race for Rarity): Our digital product labels elevate the uniqueness of your products. Customers don't just hear about how special their purchase is—they see it, verified on the blockchain. Imagine owning sneaker #1 out of only 100 ever made. It's not just a purchase; it's a trophy. And for customers like Jim, it's a race to own a piece of exclusivity.
Remember, customers like Jim don't just buy a product; they buy into feeling special. Why not extend that feeling long after the purchase?
"90% of business executives believe their customers trust them, while only 30% of consumers actually do" - PwC's 2024 Trust Survey
Talk is cheap, so we believe that it’s not just about telling your customers what you do but openly sharing how you’re living up to commitments you’ve made to them.
Whether it’s handcrafting products with organic materials or donating a portion of profits to a meaningful cause, your customers deserve to know—and see—the difference they’re making by choosing you.
When you mint a product with us, you can choose to make such claims. These are then signed by you with a digital signature which is your commitment to your customer on the claim that you are making.
Enforceable Claims: These are concrete commitments which cannot be falsified, given that they are embedded directly into the blockchain. For example setting a max supply of a product that will be produced.
Semi-enforceable Claims: These are commitments that requires partial trust between business and customer, like claiming to source materials from a particular region of the world. While Dome Label support your commitment with digital signatures and documentation, it fundamentally relies on your statements being truthful.
Over time, we aim to integrate deeper into supply chains, leveraging IOT devices to transform these semi-enforceable claims into fully verifiable facts.
Why Care: I know, I know I'm starting to sound like a school teacher telling you what you can and can't do but that's not what this is about. To us Dome Labels are meant to enable you to bring your customers along with you on your company's journey, whatever it maybe - from saving the oceans to saving your customers a few extra bucks; its about building loyalty and trust through a shared sense of purpose.
How do you know if what you're buying is genuine, well it's trust. Trust that the person selling you the item is actually selling you the thing that you intend on buying. The problem with trust is that it can be broken, and what do you do when you can no longer verify the authenticity of the product you're buying? Well, that's where we come in, where you no longer need trust.
Scenario 1: Meet Sarah, who wants to declutter and so decides to sell her Chanel handbag. Traditional selling involves Sarah going on a treasure hunt through her purse to find some proof of purchase, a costly and lengthy authentication process, to be topped off with a photoshoot of the bag worthy of Vogue—all to prove authenticity. It's inconvenient and far from user-friendly.
Scenario 2: Sarah lists her bag with our DOME tag. She shares a simple QR code that reveals the bag's history and her ownership. Buyers scan, trust is established, and the deal is sealed. No fuss, hassle-free. Ownership changes hands smoothly, and everyone walks away happy.
We're here to replace uncertainty with confidence and complexity with simplicity. Our solution ensures that every transaction is transparent, trustworthy, and hassle-free so customers like Sarah can focus on what matters most —finding the perfect, yet necessary, vintage lamp to fill that empty spot she just cleared. Because, let's face it, decluttering is just making room for more treasures, right?
